The Privitera spaces host the "circular" design by Giorgio Caporaso for Lessmore
ddn phutura 2019DDN Phutura | Innovative and technological solutions for a perfect balance between human being and nature
Privitera Eventi La Fenice greenhouses | Piazza Castello | Milano
April 9th - 14th 2019 | 10.00 am - 10pm | free admission

Talk show "Beauty and eco-sustainability"
12 April 2019 8:00 pm | conference area of DDN Phutura in Piazza Castello
with Letizia Fontanelli marketing manager of Privitera Eventi
Mariella Milani of ITalents, journalist and lifestyle critic
Giorgio Caporaso architect and designer of Lessmore
Giacomo La Bua architect and designer of Labu @ Lab

Inside the DDN Phutura event, an exhibition dedicated to solutions for living and contemporary living, La Fenice greenhouses by Privitera Eventi hosted the green furnishings in 100% recyclable cardboard by Giorgio Caporaso for Lessmore. Among these is the More Desk Plus table, Tappo the coffee table with lichens for a new concept of 'nature-oriented' beauty and functionality and X2CHAIR - chaise longue & armchair, More-Light bookcase system and More Stender coat hanger, made for the occasion in a special edition with gold leaf finishes.

The two fabulous greenhouses La Fenice by Privitera Eventi, created during the Fuorisalone in front of the Castello Sforzesco, were among the undisputed protagonists of # DDNPhutura2019. The greenhouses were the perfect stage for a week of events and Design talks in a location of absolute excellence! The greenhouses, furnished with the new brand Metropolitan, at sunset were lit by colorful play of lights and imaginative performances by artists and musicians and hosted a talk area, with meetings on the themes of eco-sustainability and the new humanism, and an area dedicated to the press and professionals. During the "Beauty and Ecosustainability" talk show the speakers discussed about circular design and circular economy.

During the Design Week, DDN Phutura took place in the area next to the Castello Sforzesco, from Piazza Castello, to via Beltrami, up to Piazza Cairoli: a path that was articulated for about 6,000 square meters, including spectacular and immersive installations to tell the relationship between human beings and the environment, making the best use of technology.

Comunicato Stampa

Ecodesign Lessmore in the La Fenice greenhouses of Privitera Eventi. Design: Giorgio Caporaso for Lessmore. Milan Piazza Castello. DDN Phutura | Milan Design Week 2019

Milan Design Week 2019:

Superstudio 13 |“Smart City: People, Technology & Materials”
The 3nd edition of the exhibition-event on the cities of the future
Superstudio 13 - Via Bugatti, 9 - Via Forcella,13 | Milano
March 13th – April 14th 2019
info

Fabbrica del Vapore | Design No Brand
Spazio di Reborn Ideas

padiglione Messina 2 | Fabbrica del Vapore, Via Procaccini 4 | Milano
April 9th - 14th 2019
info

DDN Phutura | Innovative and technological solutions for a perfect balance between human being and nature
Privitera Eventi serre La Fenice | Piazza del Castello | Milano

April 9th - 14th 2019 | 10.00 am - 10pm | free admission

Fuorisalone & Dell' Etica | evento organizzato da grandesignEtico e Milano Distretto Cadorna
Spazio Grandesign - Piazzale Cadorna 2
April 9th - 14th 2019

Milan Design Week 2018:
Milan Design Week 2017

Milan Design Week 2016
Milan Design Week 2015
Milan Design Week 2014

IT'S CIRCULAR FORUM
15 April 2018 | Auditorium ANCE,
Speech by Giorgio Caporaso: Circular design
info

The MoreLight cardboard bookcase by Lessmore designed by Giorgio Caporaso. Location: La Fenice greenhouse of Privitera Eventi. Milan Piazza Castello. DDN Phutura | Milan Design Week 2019
The X2Chair cardboard chaise longue by Lessmore designed by Giorgio Caporaso. Location: La Fenice greenhouse of Privitera Eventi. Milan Piazza Castello. DDN Phutura | Milan Design Week 2019
Il portabiti in cartone Stender More di Lessmore progettato da Giorgio Caporaso nella  serra La Fenice di Privitera Eventi. Milano Piazza Castello. DDN Phutura | Milano Design Week 2019
The cardboard coffee table with lichens Tappo by Lessmore designed by Giorgio Caporaso. Location: La Fenice greenhouse of Privitera Eventi. Milan Piazza Castello. DDN Phutura | Milan Design Week 2019
The eco-friendly cardboard furniture by Lessmore designed by Giorgio Caporaso. Location: La Fenice greenhouse of Privitera Eventi. Milan Piazza Castello. DDN Phutura | Milan Design Week 2019
More Light: cardboard bookcase with gold leaf trims designed by Giorgio Caporaso for Lessmore. Milan Piazza Castello. DDN Phutura | Milan Design Week 2019
X2Chair by Lessmore: cardboard chaise longue with gold leaf finish designed by Giorgio Caporaso for Privitera Eventi. Milan Piazza Castello. DDN Phutura | Milan Design Week 2019
More Stender by Lessmore: coat rack on cardboard wheels with gold leaf finish designed by Giorgio Caporaso for Privitera Eventi. Milan Piazza Castello. DDN Phutura | Milan Design Week 2019
Tappo by Lessmore: cardboard coffee table with gold leaf finishes and lichen designed by Giorgio Caporaso for Privitera Eventi. Milan Piazza Castello. DDN Phutura | Milan Design Week 2019
Ecodesign Collection by Lessmore: cardboard furnishings with gold leaf finishes designed by Giorgio Caporaso for Privitera Eventi. Milan Piazza Castello. DDN Phutura | Milan Design Week 20199
More Light: modular bookcase in 100% recyclable cardboard. Special edition in gold leaf. Milano Design Week 2019. Designer Giorgio Caporaso for Lessmore
X2Chair: double function armchair in 100% recyclable cardboard. Special edition in gold leaf. Milano Design Week 2019. Designer Giorgio Caporaso for Lessmore
Eco chic living: the Ecodesign Collection in 100% recyclable cardboard. Special edition in gold leaf | Milan Design Week 2019. Designer Giorgio Caporaso for Lessmore
Set up with Lessmore furniture in 100% recyclable cardboard. Special edition in gold leaf Milano Design Week 2019. Designer Giorgio Caporaso
Eco-friendly set-up with Lessmore furniture in 100% recyclable cardboard. Special edition in gold leaf Milan Design Week 2019. Designer Giorgio Caporaso
More Plus Desk: 100% recyclable cardboard table. Milan Design Week 2019. Designer Giorgio Caporaso for Lessmore
X2Chair: double function armchair in 100% recyclable cardboard. Special edition in gold leaf. Milano Design Week 2019. Designer Giorgio Caporaso for Lessmore
More Stender by Lessmore: coat rack on cardboard wheels with gold leaf finish designed by Giorgio Caporaso for Privitera Eventi. Milan Piazza Castello. DDN Phutura | Milan Design Week 2019
Set up with Lessmore furniture in 100% recyclable cardboard. Special edition in gold leaf Milano Design Week 2019. Designer Giorgio Caporaso
Talk show 'Beauty and eco-sustainability' - DDN Phutura in Piazza Castello. Speaker Giorgio Caporaso
Talk show Beauty and eco-sustainability - DDN Phutura in Piazza Castello. Francesca Russo of DDN presents Giorgio Caporaso, Mariella Milani, Giacomo La Bua, and Letizia Fontanelli
Talk show Beauty and eco-sustainability - DDN Phutura in Piazza Castello. Giorgio Caporaso talks about circular economy in design
Talk show Beauty and eco-sustainability - DDN Phutura in Piazza Castello. Giorgio Caporaso, Mariella Milani, Giacomo La Bua, Letizia Fontanelli
Talk show Beauty and eco-sustainability - DDN Phutura in Piazza Castello. Giorgio Caporaso, Mariella Milani, Giacomo La Bua, Letizia Fontanelli
Lessmore in Piazza Castello in Milan for the Fuorisalone 2019

Backstage- the making of (video)
Events at greenhouses (video)

Margarita PR: tel. +39026592089 ufficiostampa@margaritapr.it